Press Release, Orbis Research – How Is This Global Immersive Technologies Market Report Different from Other Reports on the Immersive Technologies?

Because of its thorough methodology and utilization of several analytical tools, including SWOT, PESTL, and economic impact analyses, this worldwide Immersive Technologies market analysis is unique from other reports. This study encompasses a wide range of elements that impact the global market, in contrast to most reports that concentrate exclusively on a single component. Its customized services further set it apart from other reports, enabling users to adapt the information to their requirements.

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The report is also strategic rather than merely informative. It offers useful information that firms can use to guide decisions about growing into new markets, enhancing competitiveness, or expanding current operations. A comprehensive grasp of the global Immersive Technologies market is provided by the in-depth examination of regional dynamics, market drivers, and obstacles. This report stands out from other generic market reports because it integrates many research methods and provides bespoke services to guarantee stakeholders receive the most relevant and actionable data.

Immersive Technologies market Segmentation by Type:

Virtual Reality (VR)
Augmented Reality (AR)
Mixed Reality (MR)

Immersive Technologies market Segmentation by Application:

Healthcare
Education
Retail & eCommerce
Gaming
Construction
Media & Entertainment
Manufacturing
Aerospace & Defense
Others

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Market Status and COVID-19 Impact on the Global Immersive Technologies Market

The global Immersive Technologies market has been significantly impacted by the COVID-19 pandemic, which has affected industry-wide demand and operating strategy. As businesses attempted to continue operating during lockdowns and social distancing measures, the pandemic’s immediate effect was an acceleration of the shift towards digital platforms. The need for Immersive Technologies optimization tools and services increased as physical stores closed and the value of having a strong online presence increased.

Key Players in the Immersive Technologies market:

EON Reality
HCL Technologies
The Samsung Group
Zeality
Oculus (Facebook Technologies, LLC.)
Immersive Technologies
AVEVA Group
CM Labs Simulations
VI-grade GmbH
FAAC Incorporated
Unity Software
Varjo Technologies
Atheer
Barc
Blippar

Businesses from all sectors increased their efforts in digital marketing as consumers depended more and more on e-commerce and digital platforms for their shopping needs. Effective Immersive Technologies tactics are now more important than ever to guarantee visibility in a congested digital area, as a result of the increase in online activity. Immersive Technologies research and optimization tools are in greater demand as a result of numerous businesses, especially in the retail, healthcare, and education sectors, moving large chunks of their marketing resources into digital platforms.

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On the other hand, the pandemic presented the global Immersive Technologies market with several new obstacles. Businesses that were having financial difficulties had to reevaluate their digital marketing budgets, which caused a brief decline in the market for Immersive Technologies tools, especially in the industries most affected by the pandemic—travel, lodging, and non-essential retail, for example. The introduction of new Immersive Technologies technologies was also delayed by disruptions in the global supply chain, particularly for businesses that depended on foreign software development teams or hardware.

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Even with these difficulties, COVID-19 has generally had a favourable impact on the Immersive Technologies market because the epidemic has sparked a long-lasting digital change. Now that companies understand how important it is to have a strong online presence, there will probably be an even greater need for advanced Immersive Technologies tactics in the post-pandemic environment. Additionally, a strong increase in the market is anticipated in the upcoming years due to the growing application of machine learning and artificial intelligence to promote Immersive Technologies research.

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